Why Did Sour Patch Kids Change Their Name?
Sour Patch Kids, the popular candy with a sour and sweet taste combination, has been a staple in the candy aisle for decades. However, many fans were left scratching their heads when they discovered that the beloved candy had changed its name. So, why did Sour Patch Kids change their name? Let’s delve into the reasons behind this intriguing change.
Historical Context
To understand the reason behind the name change, it’s essential to look at the historical context of the candy. Sour Patch Kids were first introduced by the candy company Fleer in 1984. The candy quickly gained popularity due to its unique taste and vibrant packaging. However, the name “Sour Patch Kids” was not the original name of the candy. Initially, it was called “Sour Babies,” which was deemed too controversial for the target audience.
Brand Evolution
Over the years, the brand has evolved, and so has its name. In 1991, the company that acquired Fleer, Nabisco, decided to rebrand the candy. They wanted a name that was more appealing to children and less controversial. Thus, the name “Sour Patch Kids” was born, and it has been associated with the candy ever since.
Marketing Strategy
One of the reasons behind the name change was a marketing strategy. The new name aimed to create a sense of fun and playfulness, which resonated well with the target audience. By using the word “Kids,” the company wanted to convey that the candy was specifically designed for children. This strategy helped to establish a strong connection with the younger generation and has contributed to the candy’s enduring popularity.
Legal Issues
Another reason for the name change was to avoid legal issues. The original name, “Sour Babies,” was too similar to the name of a controversial children’s book, “Sourpuss,” which was published in 1981. To avoid any potential legal disputes, the company decided to change the name to “Sour Patch Kids,” which was less likely to cause any conflicts.
Conclusion
In conclusion, the change from “Sour Babies” to “Sour Patch Kids” was a strategic move by the company to appeal to a younger audience, avoid legal issues, and enhance the brand’s image. The new name has become synonymous with the candy, and it has played a significant role in its success over the years. While the name change may have caused some confusion among fans, it’s clear that the new name has been a positive move for the Sour Patch Kids brand.
